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  • Campus Vote Project

Ahead of the midterm elections, TikTok reminds users it’s not cool with paid political ads

By James Hale • 08/17/2022 •

With the U.S. midterm elections just under three months away, TikTok is getting the jump on touting its election integrity policies.

Chief among them is a promised crackdown on paid political posts from influencers. TikTok banned creators from posting sponsored political content back in 2019, but a report from the nonprofit Mozilla Foundation alleged that during the 2020 presidential election, “several TikTok influencers in the United States who disseminate[d] political messages on the platform [were] receiving payment or the promise of compensation from political organizations.”

The foundation also alleged that on top of not catching these paid political posts, TikTok in general “doesn’t actively monitor and enforce its rule that influencers disclose paid partnerships, nor does the platform label sponsored posts as advertising.”


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