Amazon Studios announces a new digital initiative aimed at educating and engaging American voters by focusing on regionally-targeted activity. Inspired by the Amazon Original movie “All In: The Fight for Democracy,” a riveting examination of our nation’s history of voting and voter suppression, the initiative will assemble a team of 50 influential actors, artists, musicians, athletes, and newsmakers to use their platform to educate voters and mobilize participation in the upcoming national and regional elections. This digital initiative will be in theaters on September 9, 2020 and will be available on Prime Video on September 18, 2020.
Each participant will serve as an #AllInForVoting State Ambassador, focusing on an assigned state, and will amplify key messages and information such as registration deadlines, how and when to vote, vote early and vote by mail updates, and concerns of voter suppression tactics in the state.
Seeking to highlight the importance of accurate, local information and overcome factual misrepresentations, the digital activations will range from online conversations and short-form content to social media posts, sharing vital knowledge about how audiences in each state can vote.
In the wake of an unprecedented public health crisis, the initiative’s goal is to provide resources to ensure that all Americans are equipped with the information they need about how to make their voices heard at the ballot box this November without compromising their safety.
In coordination with the film, the filmmakers with support from foundations, private funders, and Amazon Studios are launching #ALLINFORVOTING a non-partisan social impact campaign aimed at educating and registering first-time voters, mobilizing communities to turn out to vote, and training citizens to know their rights and report voter suppression.
In addition to Fair Fight, key partners include: Advancement Project, Alliance for Youth Action, ALL IN Campus Democracy Challenge, All Voting Is Local, Black Voters Matter, Campus Voter Project, Community Change, Election Protection, Florida Rights Restoration Coalition, HeadCount, Indivisible, Jewish Women International, Lawyers’ Committee for Civil Rights Under Law, Leadership Conference on Civil and Human Rights, LUCHA, Movement Voter Project, National Democratic Redistricting Committee (NDRC), People for the American Way, Rock the Vote, Southern Poverty Law Center, Voto Latino Foundation, and When We All Vote
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