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TikTok Will Tag Election-Related Videos With Link to 2020 U.S. Voters Guide

Variety, Todd Spangler:

On Sunday, TikTok won a reprieve from Trump’s order that would have banned the app from Apple’s App Store and Google Play in the U.S. A Trump-appointed federal judge ruled that the administration likely exceeded its legal authority in imposing the app-download ban, which has been halted for now.

The TikTok elections guide will provide elections information resources about the elections from several partners, including the National Association of Secretaries of State, BallotReady, Communication Service for the Deaf’s SignVote, Campus Vote Project Campaign Legal Center’s Restore Your Vote and Poynter Institute’s MediaWise project, which will supply “educational videos” about misinformation, media literacy and the elections process.

As Beckerman acknowledged, “TikTok isn’t the go-to app for breaking news or politics.” That said, he added, “we know TikTok is a home where Americans express themselves — and with that in mind, we’re focused on supporting our users with education and authoritative information on important public issues. Our goal is to keep TikTok a place where authentic content can thrive, and our elections guide reflects our ongoing efforts to protect the integrity of our platform and the U.S. elections.”

Read the full article here.


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