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  • Campus Vote Project

‘Voting Became a Lot More Cool’: How Gen Z Showed Up for Biden

Generation Z and younger millennials may have once had a reputation as frivolous, but you don’t hear that as much these days, a result of the real power they’ve demonstrated via both social media and turning out in huge numbers at protests, all of which has led to electoral success. “Once students realize what elected leaders — attorneys general, local sheriffs — are making what decisions, it becomes a lot more pertinent to be involved in the way that they are running our communities,” Ciarra Malone, the Georgia state coordinator for Campus Vote Project, told me about youth turnout for down-ballot races.

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