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Most college students are voters. In 2020, researchers at Tufts University reported a national student voting rate of 66%—and that number has the potential to increase in upcoming elections as colleges explore a variety of strategies to get their students to the polls, including initiatives like on-campus voter registration drives and partnerships with organizations dedicated to the student vote.
This momentum is exciting. Our democracy strengthens as more people vote. Understanding who college voters are and what motivates them can help organizers who believe in our democratic principles turn more students into voters.